Go Behind-The-Scenes As Nicki Minaj & Ricky Martin Debut MAC Viva Glam
Nicki Minaj and Ricky Martin have joined forces as the two newest faces of MAC Cosmetics’ MAC Viva Glam campaign, which aims to bring awareness to women, men, and children living with HIV/AIDs in Latin America. Established in 1994, the MAC Aids fund has raised more than $235 million selling lipsticks and lipglosses to help those living with the disease around the world. Past celebrity spokemodels have included Mary J. Blige, Christina Aguilera, Cyndi Lauper, RuPaul, Eve, Elton John, and Lady Gaga .
For Minaj, the project hits close to home. The rapper lost an uncle to an AIDS-related disease. “When I was chosen by MAC Cosmetics to be the next Viva Glam spokesperson, I wanted to hug everyone at MAC for giving me this opportunity. I’ve always wanted to be a Viva Glam girl,” Minaj says in the video below. “What’s important about Viva Glam to me is that every cent goes to the MAC Aids Fund. It’s bringing awareness to my culture. That’s why I’m really, really excited about this campaign. I remember seeing a lipstick on someone, like a pink lipstick. I was like, ‘Whoa, what is that?’ Because before I was wearing nude colors and I wanted to start popping it more and I started wearing that lipstick and I just fell in love.”
As the first Latino man chosen to represent the campaign, Martin was honored to spread a message of substance. “We want to think about things that really matter, and obviously HIV/ADS is one of those,” says Martin. “If you look at all the people who’ve been part of this project, all the celebrities, it’s very powerful.”
Watch the celebrities gush about working with each other in the video below. Be sure to support the cause by picking up Nicki’s hot pink lipstick and/or Ricky’s lip conditioner at maccosmetics.com.