Mad Men Season 5 Poster Revealed
A new ad for the long anticipated fifth season of AMC’s Mad Men was unveiled this week, and it offers the show’s signature marketing technique of kinda-obvious symbolism that’s still easily over thought. Not much to satisfy us fans, but hey, we’ve been waiting over a year, we’re desperate!
So Don Draper (Jon Hamm) is staring at a window display… but he sees his reflection, so he’s staring at himself at the same time. In the window are a naked female mannequin, apparently presenting herself to a dashing male mannequin. In other words, Don is looking out, but looking in at the same time, and what he sees is an artificial pitch for an indulgent life void of identity. Yeah, I can see that fitting in with what they got going on Mad Men.
But the poster might actually offer some clues about the general direction of the show: Season 4′s poster showed Don towering over an empty high rise corner office, emphasizing the tectonic shifts going on in his business life (although that also affected Don’s self-image a lot); and the Season 3 poster showed the ad man slowly being submerged by water inside his office, again stressing personal and professional crisis. So will this season focus less on crazy sh*t going down, and more on Don really trying to straighten himself out? (God, I hope not- there has to be at least one lawnmower disfigurment or dead secretary to keep things exciting.)
Mad Men returns on March 25. What do you think? Are you getting pumped?
[via The A.V. Club]