Male Model Andrej Pejic Lands A Job Modeling Women’s Lingerie
Smart marketing…or semi-creepy?
At first glance the above advertisement looks pretty straight forward: A beautiful woman modeling a push-up bra, right? WRONG! It’s not until you realize that said woman is actually “gender-bender supernova” Andrej Pejic that things start to get interesting. The androgynous 20-year-old landed a new campaign modeling the Mega Push-Up Bra for Dutch chain retailer HEMA, which claims to add two full cup sizes to any frame and make even a flat-chested man appear more curvy.
“It’s revolutionary,” Pejic’s Sydney-based agent, Joseph Tenni, told fashion blog Frockwriter. “I’ve never known a man to do a women’s lingerie campaign before.”
Andrej, who has been a mainstay on the runways of Jean Paul Gaultier and modeling menswear for Marc Jacobs, looks beautiful in the ads. But, is there something weird about a man modeling woman’s lingerie? Or, do the photos of Andrej prove that these bras are that damn good?