Rihanna is too sexy to sleep.

At least that’s the concept behind her latest commercial for Emporio Armani Jeans. Once again clad in nothing but lingerie, Armani’s latest brand ambassador struts her stuff in bras, panties, and not much else all in the name of selling the one thing rarely seen in the commercial: that oh-so-elusive blue denim.

In the 62-second black and white spot, we’re treated to sexy shots of Rihanna writhing in bed until she can no longer stand. Upon rising, the Barbadian beauty truly shines as the camera pans in for close-up after close-up after close-up of her chest, taunt tummy and pon de fantastic derriere.

After spending some time deciding “what to wear” (as if there was really a choice), Rihanna leaves the house with nothing on but a trench coat and jeans. Who needs a shirt when you are an international superstar?

Check out the steamy commercial below, voted as the sexiest set for Armani in 2011.

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