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Kony 2012 Is Officially The Fastest-Spreading Viral Video In The History Of The Internet

Submitted by on March 14, 2012 – 1:15 pmOne Comment

We’ve all seen our fair share of viral videos. “David After The Dentist” was a pretty funny one. So was “I Got A Crush On…Obama.” And, what about “Chocolate Rain”? Classic! But the latest viral video to hit the Web is called Kony 2012 and it’s much, much different from a lot of other videos that we’ve seen.

Now, we’re not going to rehash everything that went on in the video. We’ve covered it before. So if you haven’t seen it yet, head over here, kick your feet up for 30 minutes, and see what everyone is talking about right now. What we are going to do, though, is tell you something that’s pretty amazing considering that Kony 2012 isn’t necessarily a funny video that got passed around on the ‘net to provide a quick laugh. Namely, that somehow, someway Kony 2012 just became the fastest-spreading viral video in the history of the Internet. In just six days, more than 100 million people around the world watched it.

That’s pretty incredible stuff. Especially when you consider that it took Lady Gaga’s “Bad Romance” 18 days, Beyonce’s “Single Ladies” 114 days, and Katy Perry’s “Hot ‘n’ Cold” 122 days to crack the 100 million mark. Only Susan Boyle‘s performance on Britain’s Got Talent comes even close to besting Kony 2012—and that took nine days to break 100 million.

So, what does that mean for Kony 2012 and viral videos in general? Well, for starters, it means that people are willing to pass an online video along to someone else if they’re inspired by it. Not everything that gets passed along has to be silly or sophomoric. Secondly, it shows the power of viral videos. Although some Ugandan bloggers have expressed some doubt about the intentions of those behind Kony 2012 and have pointed out that Joseph Kony hasn’t been active in Uganda for years now, the success of Kony 2012 proves that a social movement can get started virally. The Internet can be used to get a message out. It’s not just for posting pictures of cats doing weird things on the couch anymore. And, lastly, the Kony 2012 success also proves that people may not have as short of an attention span as we all previously thought. The Kony 2012 “short” film runs for 30 minutes. That’s a lot different than the 30 seconds that most viral videos last. So, clearly, folks are willing to invest some time for what they think is a good cause.

Above all, though, Kony 2012 is impressive because it was able to gain traction so quickly. Whether it actually makes a difference in regards to Joseph Kony or not is yet to be seen. But the film has already made a strong statement simply by going viral. Like we said, we’ve seen our fair share of viral videos in the past. But none of them have really taught us anything, except that people seem to like to watch really stupid stuff on their computers. This latest accomplishment shows they might be ready to see some serious material, too. At least, that’s the hope.

We just don’t think Kony 2012 should get too comfortable in that top spot right now. Another viral video will be coming along any day now. And it’s coming for Kony 2012‘s record. Are you ready?

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