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Jay-Z Wore A Pair Of Nike Air Yeezy 2s During His SXSW Performance

Submitted by on March 15, 2012 – 11:59 amNo Comment

Being rich and famous sure has its perks, doesn’t it? Even though you don’t really need most of it, everyone is always trying to give you free stuff. Beats By Dre headphones? Yours! Apple computers? Have one! 3-D televisions? Set it up in the living room! When you’re rich and famous, those things are (usually) all free. Companies want you to be seen using their products, so they’re more than willing to give them to you to use, even if you don’t have any intention of ever using them. The free press that could come from them is worth the risk to big companies, so they’re willing to stick a package or two into the mail for you.

That extends to sneakers as well. It’s the one reason we weren’t surprised in the least to see Jay-Z rocking a pair of Nike Air Yeezy 2s during his SXSW performance on Monday night. True, Jay’s also got an in with the guy who created the sneakers (we think his name is Kanye something or other…?) but Nike also knows that it’d be a great look to have Hov be seen by thousands upon thousands of concertgoers and blog viewers. So they gave Jay a pair of the sneakers—which aren’t even out in stores yet!—for him to wear at SXSW. And, wouldn’t you know? The plan worked like a charm when Jay shouted out his Yeezy 2s in the middle of his performance.

Like we said, being rich and famous sure has its perks. And those perks include being able to bypass the line that’s already forming outside of a mall in Los Angeles where folks are lined up to buy the Yeezy 2s whenever they come out (still no release date!) and wearing the sneakers onstage at a concert at least a month before they drop. Must be nice!

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