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Madonna Is Preparing To Launch Her New “Truth or Dare” Shoe Line In August

Submitted by on March 15, 2012 – 12:07 pmOne Comment

Mega-superstar Madonna has sold millions of records and has a clothing line (Material Girl) and fragrance (Truth or Dare) in her empire. But the international pop diva has never taken a step in the direction of launching a shoe line…until now.

The 53-year-old singer has inked a deal with Aldo to debut a line of footwear that will include 60 different styles and sell for $89 to $349. Sharing the same name as her fragrance, Madonna’s “Truth or Dare” shoe brand targets Madonna’s core demographic—women between the ages 27 and 50 who have a timeless style and an innate sex appeal.

Madonna’s longtime friend and costume designer Arianne Phillips will serve as a consultant for the shoe line, which set to debut in August. “Her fingers are really on this brand,” Phillips says. “The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can’t live without. You can always depend on her to bring her style and provocateur quality, but she also has a very feminine perspective.”

The Truth or Dare “Anise” Boot, $159

Madonna is certainly not the first celebrity to launch a footwear collection.  Halle Berry, Jay-Z, Rachel Bilson, Snooki, Fergie, Jessica Simpson, Natalie Portman, Cheryl Cole, Gisele Bundchen, and even Maria Sharapova have all stepped into the shoe business in the past. But, Madonna’s line is different. “I don’t really look at it as a celebrity line,” Neil Cole, the CEO of Iconix Brand Group Footwear, said recently. “The fact that Madonna is our partner is an added twist.”

Check out more styles from Madonna’s yet-to-be launched shoe collection below. Will you head to Aldo to pick up a pair in August?

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