Rick Ross, Mike Posner & Tyga Join Reebok’s “Icon” Campaign With Swizz Beatz
Submitted by Boss Lady on March 15, 2012 – 5:33 pm3 Comments
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Reebok is celebrating its new “Icon” footwear collection with a new campaign featuring Rick Ross, Tyga and Mike Posner.
Working alongside a number of recording artists from around the globe, the campaign tells the story of each of the acts as they embark on their journey to one day become a classic in their own right. Reebok’s campaign features “Icon” footwear styles including the Ex-o-Fit, WorkOut (nicknamed the “Soulja” by Southern acts like the Hot Boys) and Freestyle.
Reebok Classics’ Creative Director Swizz Beatz introduced the campaign yesterday at a New York Knicks game alongside Ross and Posner, with a surprise appearance by Brandy.
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These were nicknamed Soulja’s by “SOULJA SLIM” not the Hotboys!!!!!!!!!!!
[...] Rick Ross, Mike Posner & Tyga Join Reebok’s "Icon" Campaign …Mar 15, 2012 … Reebok’s campaign features “Icon” footwear styles including the Ex-o-Fit, WorkOut (nicknamed the “Soulja” by Southern acts like the Hot Boys) … [...]