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H&M’s New Eco-Friendly Collection Is Already A Hit With Amanda Seyfried, Viola Davis, & Other Celebrities

Submitted by on March 21, 2012 – 4:12 pmNo Comment

Fashion with a conscience! Who knew? Apparently, H&M—and the Swedish retailer is ready to change the way you think about fashion.

Behold H&M’s exclusive 2012 Conscious Collection! Made from hemp, recycled polyester, and organic cotton, the collection proves you can boast a good fashion sense as well as a sense of responsibility to the planet. According to H&M’s website, “the collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion.”

The Conscious Collection has already been a favorite of Hollywood’s hottest fashionistas on the red carpet. Amanda Seyfried wore the “blue tuxedo blazer and shorts” at a London film premiere of In Time, Oscar nominee Viola Davis was seen in the hot-pink sleeveless top and skirt at the Santa Barbara film festival, and Sex and the City alum Kristin Davis rocked the “apple green embroidered dress” to a Vanity Fair event. My Week with Marilyn’s Michelle Williams strutted her stuff in an H&M custom-made “gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt” at this year’s BAFTAs in London. “A top and skirt inspired by Michelle’s exclusive gown will be available in selected H&M stores” when the Exclusive Conscious collection is launched online only starting April 12th.

Check out the fresh collection below. Does this collection make you feel more conscious?

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