Things took a turn for the worse at Kim Kardashian‘s launch for her new fragrance last night when she was struck with a “flour bomb” by a woman reportedly protesting the starlet’s penchant for wearing real fur.

According to the LA Times:

The assault on Kardashian on Thursday night at the London Hotel in West Hollywood caused a momentary panic as those in attendance tried to figure out what the white substance was. Los Angeles County sheriff’s deputies responded to the scene, as did firefighters. They quickly determined that Kardashian was struck with common flour, nothing more serious.

The attacker’s motive remains unclear. TMZ reports she screamed “fur hag” at one point. She was taken into custody briefly, but Kardashian declined to press charges and she was released, TMZ also reported.

After she was powdered, Kardashian–the celebrity people love to hate and hate to love–was wisked to an anteroom where she removed her flour-doused coat. She brushed the flour out of her locks and then returned to the red carpet to promote the launch of her new fragrance, True Reflection.

In later interviews, Kardashian laughed it all off. “That probably is the craziest, unexpected, weird thing that ever happened to me,” Kardashian told E! online. “Like I said to my makeup artist, I wanted more powder and that’s a whole lot of translucent powder right there.”

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