Iggy Azalea Stars In The World’s First “Shoppable” Music Video
We’ve all done it. You watch an amazing video starring the fashionable Beyonce, Kanye West, Rihanna, Jay-Z, Jennifer Lopez, Katy Perry, Adam Levine, Nicki Minaj, or Lady Gaga and you instantly wish you had a magic wand and could snatch up the hot items featured in their mini-films.
Well, consider Iggy Azalea your fairy Godmother. The Australian female rapper teamed up with e-commerce luxury retail site SSENSE to turn her “I Think She Ready” video into the “world’s first shoppable music video.” Featuring hip-hop duo FKi and Grammy-nominated producer Diplo, viewers can click and buy anything they see the trio rocking, including clothing and accessories from designers Givenchy, 3.1 Phillip Lim, Rick Owens, and Preen.
Check out the official video below and click here to shop the looks. Iggy’s first full-length album, The New Classic, hits stores in June. Are you buying her latest act?