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Lil Wayne Signs A Deal With Sneaker Company Supra

Submitted by on April 19, 2012 – 5:16 pmOne Comment

Who is Lil Wayne going to sign a sneaker endorsement deal with? That’s the question that we were all left asking about a month ago when Weezy sat down with VIBE and revealed that he had a signature sneaker line in the works. At the time, he ruled out Nike and Reebok but would neither confirm or deny questions about his sneaker alliance when he was pushed further by VIBE. But, it sounds like the cat is finally out of the bag. Lil Wayne has signed a deal with Supra!

That’s right. On this week’s episode of MTV’s new show Hip Hop POV, Wayne revealed that he’ll be rocking with Supra for the time being and creating his own signature kick for the brand. This should, of course, come as no real surprise. Weezy has been wearing Supras a lot over the course of the last year or so, and the Supra brand has been tied to a number of different hip-hop acts in the past as well. For instance, they just created a sneaker for super-producer Just Blaze a couple of months ago. But, this deal is obviously a big move for the brand. If they work the Weezy angle right, it could push them into the upper echelon of sneaker companies. And because Wayne is such a big Supra fan, this means that his first signature sneaker should be pretty solid.

At this point, we’re not sure exactly what to expect from the Lil Wayne x Supra collaboration. Will Wayne roll out an entire collection of sneakers at one time? Will he help design one specific sneaker first? Or, will this turn into a long-term relationship that results in all sorts of Supra-branded sneakers? We’ll have to wait and see. But, for the time being, we finally know what Wayne will be repping for the foreseeable future. And, it’s a good move by both sides.

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