Would You Wear These $2505 Athletic Propulsion Labs Concept 2 Sneakers?
The price for a pair of sneakers has gotten a little bit out of control over the course of the last few years. We can all agree on that. The other thing we can all agree on? That there’s almost (yes, we said “almost”) no way we’d ever pay $2505 for a pair of sneakers—especially a pair of sneakers from a brand that most folks aren’t really familiar with. And yet, that’s exactly what one company is planning on trying to get us to do very soon.
That company is called Athletic Propulsion Labs. If that name sounds familiar, it’s because the Athletic Propulsion Labs Concept 1 sneakers were banned by the NBA back in October 2010 because of the company’s patented Load ‘N Launch technology that increases your vertical jump when you wear them. However, that ban didn’t deter the company from coming out with the Concept 2 sneaker, which will be sold exclusively on a made-to-order basis at the Saks 5th Avenue Men’s Store. It comes with the same Load ‘N Launch technology as the Concept 1 and it also comes equipped with gator skin on it, which is what makes the sneaker so damn expensive. Priced at $2505, it’ll be available soon in Black/Yellow, “Creamiscle,” and “South Beach” colorways.
We really can’t wait to hear what you’ve got to say about these. In the past, we’ve seen our fair share of expensive sneakers and called out companies for making them so pricey. We’ve even argued that the Nike Air Jordan 2012 is way overpriced at over $220. But, $2505? Unless we’re getting a pair of sneakers that no one else has that have a Swoosh or the Jordan logo somewhere on them, we’re not dropping 2 Gs on a pair of sneakers. $200? Eh, maybe. The Load ‘N Launch technology is probably worth a shot at that price. But, at $2505, we’ll pass. Athletic Propulsion Labs certainly got our attention with these. But it’s for all the wrong reasons.