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Swizz Beatz Brings Art To Reebok With Basquiat, Haring & Warhol

Submitted by on April 23, 2012 – 10:07 am3 Comments

As Creative Director of Reebok Classics, Swizz Beatz isn’t stopping at apparel and kicks inspired by Jean-Michel Basquiat for an artistic twist, indicating other favorites Keith Haring and Andy Warhol will soon be getting the remix treatment from the brand.

According to XXLMag.com, during the music video shoot for Swizz’s new A$AP Rocky-assisted single “Street Knock” in New York City, the producer wore several pieces from the upcoming Haring collection including a white fitted with the artist’s famous Barking Dog design on its crown and a pair of white jeans decorated with strips of Haring’s other works.

“Bringing Reebok back is earning my keep,” says Swizz, born Kaseem Dean. “[Reebok] allows me to get Basquiat and Haring, while these other brands send out a bunch of sneakers, but aren’t into cutting checks for the culture.”

Basquiat and Haring were artists and social activists whose work responded to the New York City street culture of the 1980s while Warhol was a leading figure in the visual art movement known as pop art, his works including some of the most expensive paintings ever sold.

While the Basquiat-inspired line has enjoyed moderate success so far (the Pump sneakers being the most popular item), the Keith Haring collection is yet to receive a release date. Reebok is said to be still in the process of acquiring the rights to use the work of Andy Warhol from the artist’s estate.

Coming soon also is the re-release of former NBA player Allen Iverson‘s signature “The Question” sneaker, made popular when Iverson was first with the Philadephia 76ers.

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