Move Over Nicki: Michael Jackson Is Back For Pepsi
In what some are calling a controversial move, the late Michael Jackson is back to hawking Pepsi products in a new global ad campaign.
Titled “Live For Now,” the campaign has been approved by MJ’s estate and will include a television ad, special-edition cans featuring the iconic entertainer’s image and chances to win leather jackets inspired by his unique style.
Jackson first partnered with Pepsi way back in 1983 and just a year later, his hair famously caught fire while filming a brand commercial at the Shrine Auditorium in Los Angeles. He suffered severe burns and according to the Associated Press, many trace his addiction to painkillers to the incident. Pepsi gave Jackson $1.5 million as a result.
The campaign will launch in time for the 25th anniversary of Jackson’s classic Bad album, starting to impact in the U.S. and China and rolling out to two dozen more countries by September.
Pepsi will go back to the land of the living on Monday with their much-hyped TV ad featuring Nicki Minaj (with a new version of her hit “Moment For Life”). The brand also just announced a partnership with Katy Perry‘s new movie, Katy Perry: Part of Me 3D, opening July 5.