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French Montana Shoots Crooks & Castles’ 2012 Summer Campaign

Submitted by on May 8, 2012 – 11:48 amOne Comment
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California-based streetwear giant Crooks & Castles has used East Coast artists to rep their gear before (Vado, for example) and now French Montana is stepping to the plate for the brand’s upcoming summer collection.

While the connection is a little confusing (while French always looks sharp, he’s not the first rapper that comes to mind when you think West Coast streetwear) the Bad Boy/MMG artist recently shot the campaign with New York City as the backdrop. Check out the behind the scenes video with images coming soon.

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