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Take A Sneak Peek At Jessica Simpson’s New Maternity Collection

Submitted by on May 18, 2012 – 2:39 pm4 Comments
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Jessica Simpson may have given birth to daughter Maxwell Drew Johnson on May 1, but the fashion mogul’s latest endeavor has the 31-year-old pop star wishing she had another bun in the oven. Simpson has partnered up with U.S retailer Destination Maternity to launch a maternity clothing collection that is all about a woman’s lovely lady bumps.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in an official press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The reasonably-priced collection (no piece will cost more than $69) is scheduled to hit over 700 stores this Fall, including select Macy’s, Motherhood Maternity, and Destination Maternity stores. “It was a natural for us,” Chris Daniel, president of Destination Maternity, told WWD. “She’s very well known for style and fashion and the great work she’s been doing growing her brand with the Camuto Group (the master licensee of the Jessica Simpson Collection).”

Check out three looks from Jessica Simpson’s line below. Do you think it’s the hottest collection Simpson has given birth to yet?

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