Bright lights and cameras love Kanye West and Kim Kardashian as much as the pair loves them.

‘Ye’s thirty-minute new film, Cruel Summer, played the Cannes Film Festival yesterday and of course he had his lady on his arm as he walked the long red carpet to the white pyramid tent where it debuted. The film, shot in Qatar, is now open to the public in Cannes until tomorrow.

Kanye spoke on the film at length:

“It related to a post-Steve Jobs, post-Windows era, where we’re always on our BlackBerry in a ball game or at the movies. I was very particular about having the screens separate, where your mind puts the screens back together, the way you put memories together. I’m not the best director in the world, but I had an idea that I thought would be amazing to inspire people, like a dream of one day this being the way people watch movies. You know, [Quentin] Tarantino doing a movie like this or a horror movie like this, animation, 3-D … in this form that surrounds you. People want to go back and see it more and more because they missed something to their left or to their right, and it feels more like the experience of life.”

“We were literally shooting in Qatar less than a month ago,” West said. “It was the most impossible feat, all odds were against us having this moment, showing this at Cannes. The reason why I went so hard is that this is my goal. What I want to do post-Grammys is I want to change entertainment experiences. Like if [late fashion designer Alexander] McQueen or [director] Tarsem [Singh] was to meet the entertainment value of Cirque du Soleil or Walt Disney. We’re going to bring it to New York to Qatar and re-edit it … so you guys are seeing the rough draft of this concept.”

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