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Are These New adidas Sneakers Racist?

Submitted by on June 18, 2012 – 11:05 am8 Comments

Now, there is a headline we never thought we’d have to write. Reason being, it’s pretty hard for a sneaker to be labeled as “controversial.” Sure, some of the things surrounding a sneaker might be considered controversial—for example, the way Nike has released a few sneakers like the Nike Air Foamposite One “Galaxy” recently has been called into question because of all the riots that they have caused—but, typically, the sneakers themselves are not controversial. But, over the weekend, the adidas JS Roundhouse Mids that you see pictured here definitely caused some waves. Why, you ask? Well, because of the perception that adidas included “shackles” on them.

The website Indie Wire was one of the first sites to comment publicly on the sneakers late last week. And, understandably, they took issue with the way the sneakers look. Although adidas posted a photo of them on their Facebook page and claimed that the shackles on the sneakers were designed for those who have “a sneaker game so hot you lock your kicks to your ankles,” Indie Wire didn’t buy that explanation. Instead, they pointed out that the shackles on the gray, purple, and black kicks look like slave shackles and are actually pretty racist when you sit back and think about it. They feel as though adidas has overstepped their boundaries here and created a sneaker that, whether they care to admit it or not, promotes racism.

We need to open this one up, though. Do you think that these sneakers are racist? Are sites like Indie Wire simply looking too far into the meaning behind them? Should adidas have known better than to create a sneaker with shackles? The sneaker is set to be released in August, which could conceivably give adidas enough time to halt production on them if the backlash is strong enough. But, should they feel the need to do that? Take a look at another shot of the sneaker below and let us know.

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  • scallywag says:

    Slavery? Swastika? Are we not taking the line of thought a bit too far? Why not the symbol of Jesus who might annoy atheists? Or whatever else it is that is perceived distasteful? Then again isn’t one’s sense of fashion a personal involvement?

    Are we to now grab people off the street and beat them up viciously if they choose to dress in a way that offends us? That I imagine would also go to manufacturers. Nothing after all is more effective than telling the manufacturer that their product is non gratis than us staying away in droves. But will you?


  • linda roscroft says:

    Africa for the Africans,Asia for the Asians,white countries for EVERYBODY!

    This is genocide according to international law

    Anti-racist is a codeword for anti-white.

  • george wells says:

    In white countries when you force/coerce/ socially engineer IMMIGRATION, integration, tolerance & blending of races, in the end you have a non-white population left.just a matter of time. Its white genocide.

    “Genocide involves the attempt to achieve the disappearance of a group by whatever means. It does not have to be violent, it could be a combination of policies that would lead to a certain group dying out.”

    M Fraser-PMinister of Australia 1975-83

    Anti-racist is a codeword for anti-white.

    How is this not genocide?

  • Anthony says:

    They look like restraints that are used in prisons and jails, so should prisons and jails stop using them? I didn’t know slave shackles were yellow, made of plastic, had the word Adidas on them and were attached to shoes… Indie Wire is the stupidest website on the internet.

  • Ryan says:

    I’m one of the first white people I know to throw the race card, and I don’t see anything racist here. I wasn’t aware that slaves were shackled to their shoes, either. Did they even HAVE shoes? Anyway, it’s a fucking retarded-looking shoe.

  • Ryan says:

    Wow, just realized how old this article is. Nevermind, lol.

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