Hate It Or Love It: Jeremy Scott’s “Shackle” Sneakers
Adidas has decided to pull Jeremy Scott‘s controversial new “shackle” sneakers.
Scott, whose whimsical apparel and footwear designs are hugely popular, debuted the sneakers months ago. It was only yesterday that his partner brand Adidas started promoting the kicks via their social media networks, and all hell broke loose. Many critics say the shoe design conjures up painful memories of slavery or incarceration, with Reverend Jesse Jackson even calling it “racist” and “degrading.”
Scott is adamant he meant no harm by his creative move. “My work has always been inspired by cartoons, toys & my childhood,” he tweeted, referencing previous designs inspired by characters like Bart Simpson, Miss Piggy, Mickey Mouse and more. In this case, the sneaker in question has been inspired by “My Pet Monster,” a toy introduced in the late 1980s featuring a blue monster shackled into submission with orange plastic handcuffs. According to the legend accompanying the toy when the shackles were removed, the monster sprang to life.
While Adidas has decided to pull the shoe, Scott has received numerous messages of support for his vision from high-profile people including director Eli Roth (Grindhouse), who tweeted him: “Your designs are fun, creative, wild, and exceptional – like you. I’d say never stop, but I know you never would.”