Would You Buy A Smartphone From Amazon?
Following the success of their Kindle Fire, Amazon is rumored to be developing a smartphone. Bloomberg reports that “two sources with knowledge on the matter” claim the company, until recently best known as an online retailer for books, is working on a device to compete with Android and the iPhone.
Foxconn International Holdings Ltd. (2038), the Chinese mobile- phone maker, is working with Amazon on the device, said one of the people, who asked not to be identified because the plans are private. Amazon is seeking to complement the smartphone strategy by acquiring patents that cover wireless technology and would help it defend against allegations of infringement, other people with knowledge of the matter said.
While the Bloomberg article focuses on patent protection, it also notes that a smartphone would give Amazon ”a wider range of low-priced hardware devices that bolster its strategy of making money from digital books, songs and movies.” This is probably at the core of any decision about hardware made by Amazon, a company so eager to sell its own digital content that it is rumored to lose anywhere from $20-50 on every Kindle sold. And while e-readers like the Kindle Fire sometimes get left at home, a smartphone would almost always be with a consumer, providing the constant possibility of content sales.
What do you think? Would you buy an Amazon smartphone?