Fashion Focus: Rock G-Star Like Justin Bieber
With a philosophy that is simply, “Just the product,” G-Star Raw has worked its way into the hearts of millions of fashion admirers since its inception in 1989.
The Dutch design company made a name for itself with the introduction of “luxury denim for the streets fusing high-level craftsmanship with street level edge.” Worn by celebrities like Liv Tyler, Sean Combs, Mena Suvari, Eminem, Shannon Doherty, Pharrell Williams, and Justin Bieber (pictured above), G-Star’s claim to fame is its creation of RAW denim in 1996, which uses untreated organic cotton directly out of the factory with reduced levels of pesticides and fertilizers.
With flagship stores around the world in hot spots like New York City, San Francisco, L.A., Edinburgh, Melbourne, Sydney, Paris, London, Santiago de Chile, Amsterdam, and the Netherlands, G-Star continues to create denim looks that have international appeal with a personal touch of authentic style. Check out 10 looks from G-Star below. They’re all available now through DJ Premium. Are you a star?