“Cow Appreciation Day” Draws Cow-Themed Crowds To Chick-Fil-A
To understand just how powerful the appeal of Chick-Fil-A is, mention the restaurant to a native Southerner, even one who has eagerly fled the South, and watch their eyes fill with tears. ”It’s so good,” the nostalgic eater will say of the fast food restaurant that claims to be the creator of the fried chicken filet sandwich. “There’s only one in all of New York… and it’s in the NYU Student Center.”
So it’s no wonder that the company has the cult-like devotion to cause fans to turn out in droves for the company’s “Cow Appreciation Day.” Chick-Fil-A promised free food to anyone who showed up dressed like a cow- and a little public silliness is an insignificant price to pay for anyone who’s ever tasted the deep fried goodness.
The Cows are a big part of Chick-Fil-A’s marketing. All across the country, their billboards feature three-dimensional cow figures “painting” the signs, urging consumers (in misspelled English, because, well, they’re cows) to “Eat Mor Chikin”.
Of course the day was not without it’s controversy. Chick-Fil-A’s charitable wing is well publicized for it’s support of conservative causes, especially anti-gay-marriage efforts. Protesters across the country targeted their local franchises with events like “Moo For Marriage Equality,” and “Gay Cow Appreciation Day.”
Did you go to Cow Appreciation Day? Share links to your photos in the Comments section.