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#NBCFail: Twitter Gives Network Harsh Criticism For Tape Delays

Submitted by on July 30, 2012 – 9:08 am3 Comments

The Olympics are a ratings coup for NBC, which has exclusive rights to broadcast the games in the US. But this year, that benefit is coming at a price as critics lambast the network for broadcasting tape delays of events, even when the results are known in the US hours earlier. Upset fans especially resented that NBC did not offer a live broadcast or even online stream of the opening ceremonies. Hundreds have taken to Twitter to vent their complaints under the hashtag “NBCFail.”

NBC broadcasts the tape delays to capture a more lucrative audience during prime time; forcing viewers to all wait to view the events at the same time, and doing it during primetime, ensures the greatest ad revenues. The tape delay also allows the network to cut away to ads and insert their own talking heads’ commentary and interviews.

As you can imagine, Olympics fans aren’t exactly sympathetic with these reasons. Many were especially astonished at the irony that NBC live-tweeted the Opening Ceremonies, while not broadcasting them live.

In response, many have begun tweeting “delayed” breaking news to parody NBC’s coverage.

Many similar complaints were voiced during recent Olympic games, including in Vancouver,  Beijing, and Turin. But these sentiments only get stronger and more relevant as social media becomes more omnipresent and the world gets more wired.

What do you think about NBC’s coverage?


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