Lana Del Rey Models Looks From H&M’s Fall/Winter 2012 Collection
Swedish fashion retailer H&M has tapped the talents of 25-year-old eclectic chanteuse Lana Del Ray as the face of their new Fall/Winter 2012 campaign, transforming the young beauty and Born To Die vocalist into a Priscilla Presley doppelganger.
“The mood is very L.A. noir,” said H&M creative director Donald Schneider. “It’s inspired by our fall collection.”
Signed to Next Model Management since November, the campaign for H&M is Lana’s first and finds the pop star sporting heavy eyeliner and a bouffant hairstyle reminiscent of a polished 1950s housewife. The collection’s Mad Men-inspired looks range from a pale pink Angora sweater and floral satin pants to a winter-white feathered skirt and cigarette pants.
Additionally, as the global ambassador for the brand, Lana will star in a short film and perform a retro classic “Blue Velvet” cover. The commercial will debut on September 19 on hm.com.
Take a glimpse at Lana’s fashion campaign for H&M below. It was shot by Inez van Lamsweerde and Vinoodh Matadin. Do you feel a passion for any of the below fashions?