Home » Fashion News, Style

Lana Del Rey Models Looks From H&M’s Fall/Winter 2012 Collection

Submitted by on August 18, 2012 – 12:47 pmNo Comment

Swedish fashion retailer H&M has tapped the talents of 25-year-old eclectic chanteuse Lana Del Ray as the face of their new Fall/Winter 2012 campaign, transforming the young beauty and Born To Die vocalist into a Priscilla Presley doppelganger.

“The mood is very L.A. noir,” said H&M creative director Donald Schneider. “It’s inspired by our fall collection.”

Signed to Next Model Management since November, the campaign for H&M is Lana’s first and finds the pop star sporting heavy eyeliner and a bouffant hairstyle reminiscent of a polished 1950s housewife. The collection’s Mad Men-inspired looks range from a pale pink Angora sweater and floral satin pants to a winter-white feathered skirt and cigarette pants.

Additionally, as the global ambassador for the brand, Lana will star in a short film and perform a retro classic “Blue Velvet” cover. The commercial will debut on September 19 on hm.com.

Take a glimpse at Lana’s fashion campaign for H&M below. It was shot by Inez van Lamsweerde and Vinoodh Matadin. Do you feel a passion for any of the below fashions?

Related Posts with Thumbnails

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.