VIDEO: Lil Wayne Promotes TRUKFIT At Magic
Submitted by Boss Lady on August 25, 2012 – 12:58 pmOne Comment
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Lil Wayne touched down in Las Vegas this past week to promote his contemporary street wear brand TRUKFIT at the Magic fashion show.
Weezy hit the brand’s booth to meet fans, see the new collection (which now includes outerwear and socks) and view the freshly-dressed mannequins featuring the latest 3D video mapping technology, designed by Pearl Media. Wayne’s booth brought multiple celebrity visitors including French Montana, Soulja Boy, Sean Kingston and Jenna Jameson. He later celebrated TRUKFIT’s promotion with a rare club performance at 1 0AK Nightclub at The Mirage in Las Vegas, which was outfitted with a fully functional skate ramp for the evening.
I love the fact that he’s going full force with this, and not leaving the brand to group creative directors and designers to push it! This reminds me of the early stages of BBC when Skateboard P introduced the brand…. I’m waiting to see how far Wayne takes this…