Scooter Braun Speaks On Justin Bieber In The New Yorker
In a recent profile of his artist Justin Bieber in The New Yorker, manager Scooter Braun speaks at length regarding the unique talents his artist possesses and how their close relationship works.
Calling Justin Bieber a “superhero”: “Justin Bieber was born with the Superman powers. He could sing, he could dance, he could play instruments. I wasn’t born with those gifts, so I had to become a different kind of superhero … I’m a normal Joe. But, with a lot of effort, I’ve got a shot at being Bruce Wayne.”
On disciplining his artist: The Biebs doesn’t always cooperate with the game plan. He is, after all, only 18. Back in June, JB was booked on The Tonight Show. He was an hour late for rehearsal; Braun was already on site. Braun got testy, looking for his “client,” called him and yelled “Where are you?” into his phone. He said Biebs asked to be trusted, but “blew it” and was therefore put on “probation.” What’s that mean? “He has to have somebody come to his house every work day,” Braun said.
How does Justin view Scooter? “While playing a guitar backstage, the Biebs called the guider of his career “persistent,” “intelligent” and “good-aggressive.” Justin says, “Like, when he wants something, he’s aggressive to get it done. He’s not, like, going to beat around the bush.” He also called Braun a “close uncle.”
How does Scooter view himself? “I’m a camp counselor for pop stars,” he said. He also cultivates his own celebrity status — like we said, Beliebers know who Braun is — by tweeting, appearing on TV with the Biebs and being a mouthpiece in his interviews.
Scooter takes offense to critics saying he’s only famous ’cause of JB: After hearing that someone had called him a one-hit wonder, Braun was motivated. “I decided, I’m not just gonna break one new act, I’m going to break two more.” His other clients include The Wanted and Carly Rae Jepsen.