Kim Kardashian Wins Big In Her Lawsuit Against Old Navy For Their “Super C-U-T-E” Commercial
Kim Kardashian‘s 2011 lawsuit against Old Navy for using a lookalike may not have been super cute. But, it turns out the reality diva is set to earn a pretty penny.
The Keeping Up With The Kardashians star settled her $20 million lawsuit against Old Navy and The Gap for their use of Canadian model and singer Melissa Molinaro (rumored to be dating Kardashian’s ex Reggie Bush) in a commercial called “Super C-U-T-E.” According to Kardashian’s legal team, the commercial, which began running last year in February, damaged Kim’s brand because the brunette could be easily mistaken for their client.
“I’ve worked hard to support the products I’m personally involved with and that I believe in,” Kardashian said in a statement regarding the lawsuit last year.
Her intellectual property attorney Gary Hecker added, “Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.”
Although no specifics regarding the lawsuit have been released, both sides revealed that “the lawsuit was resolved to the mutual satisfaction of the parties.” One person probably not too happy about the resolution is Molinaro herself. With Kardashian banning use of the lookalike in all future ads and commercials, it definitely doesn’t pay to look like Kim Kardashian right now.
Check out the original commercial below. Is it fair for Kim to single-handedly put all brunette models that may look like her out of business?