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Why Is Tom Brady Painted On The Side Of A New York City Building?

Submitted by on September 2, 2012 – 10:40 amNo Comment

Tom Brady plays quarterback for the New England Patriots. And, last we checked, the New England Patriots and the New York Giants are not exactly what we’d call “friendly rivals.” In fact, fans from both sides have learned to hate each other over the course of the last few years thanks to their matchups in the Super Bowl. Couple that with the fact that the New York Yankees and Boston Red Sox have one of the most heated rivalries in all of sports and it becomes pretty clear that Tom Brady isn’t exactly welcome in New York City. So then, what in the world is he doing painted on the side of a building in NYC near Penn Station?

Don’t worry, Giants fans. Brady didn’t commission the painting himself to try and make New Yorkers mad. Instead, UGG, one of Brady’s sponsors, did it in order to generate interest in their footwear. And, while the location of the painting is clearly a publicity stunt, UGG claims that the company didn’t just do it to make headlines.

“We’re not doing it for the shock value,” UGG president Connie Rishwain told ESPN’s Darren Rovell earlier this week. “We’re doing it because New York is our biggest market.”

Rishwain also added that Brady has been an excellent spokesperson for the brand. “The reaction has been great,” he said. “He’s respected by men and liked by women as well. He could have been a male model.”

Eh, that may be so. But, in New York City, Brady is practically Public Enemy No. 1. So, why would UGG decide to have him splattered across the side of a building there? Or, better yet, why would they go ahead and commission a 225-foot-tall painting of him in one of the most heavily-populated areas of the city? We know the answer. But, it doesn’t mean that we won’t be upset when the painting is officially completed on Sunday.

Now, how long before we can see some graf painted over Brady’s face? Maybe a nice mustache or a beard would work. We’re not encouraging anyone out there to do it. But, hey, if it happened, we wouldn’t exactly cry our eyes out over it. We don’t think the painting should be there in the first place.

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