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Why Did This Guy Decide To Name His Clothing Store “Hitler”?

Submitted by on September 3, 2012 – 9:20 am2 Comments

In 2012, it should really go without saying that you shouldn’t call your clothing store Hitler. It should also go without saying that you shouldn’t include swastikas on your company’s logo. And yet, that’s exactly what a man named Rajesh Shah just did. About two weeks ago, he opened his new clothing store called Hitler in India and revealed its swastiska-branded logo—and he’s catching a ton of heat both for the name of the store and the image that it projects.

Now, don’t get it twisted. Shah is not a supporter of Adolf Hitler. He’s not a Nazi and he didn’t call his store Hitler in order to try and get a rise out of people. In fact, he claims that he didn’t even know who Hitler was until he opened the store and people started to get upset. He says that “Hitler” is actually a nickname that people use to refer to his grandfather, who is a part-owner of the store. The nickname derives from the fact that his grandfather was very strict when he was growing up. But, he says he didn’t know what it meant.

“I didn’t know how much the name would disturb people,” he admitted shortly after the store opened in mid-August. “It was only when the store opened I learned Hitler had killed six million people.”

YIKES. So, you didn’t bother to research the name Hitler before you stuck it on your new storefront? You didn’t ever ask your grandfather where the name Hitler came from? And, no one in your family circle told you that calling your store Hitler might not be the best idea in the world? Well, then you probably deserve all the negative press that you’re getting right now. And, you should also seriously consider changing the store’s name ASAP, rather than waiting around for someone to pay you back all the money you put into the company name already.

“I will change [the name] if people want to compensate me for the money we have spent,” he said. “The logo, the hoarding, the business cards, the brand.”

Good luck with that. And, if you keep the name Hitler, good luck staying in business for very long. We can’t imagine many people are going to want to shop in a store with a name that evokes thoughts about genocide. So, the name probably isn’t going to be very good for business.

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