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Hollywood Has Worst Box Office Attendance In Two Decades

Submitted by on September 4, 2012 – 9:09 amNo Comment

The Hollywood Machine just got more bad news: early reports indicate that summer movie ticket sales dropped 4% this year, making it the worst year for movie attendance since 1993.  (What, you mean audiences then didn’t recognize Last Action Hero as the masterpiece it is?) The previous record holder was 2010.

Producers, critics, and audiences are sure to debate the causes. The MPAA and studios will certainly blame this one piracy; and no doubt some movie fans skip the cinema entirely because the most anticipated films can be found online even before they premiere in theaters.

Others might blame the economy, as Americans tighten their belts and sacrifice a few movie nights to save a few bucks. However, this leaves some observers scratching their heads, as movie attendance remained at record highs all throughout the Great Depression of the 1930s. But maybe with cheaper ticket prices and no cheaper alternatives- TV, OnDemand, RedBox, Hulu, Netlfix, etc.- Depression era movie fans were better able to fork over a few dollars for entertainment. And of course, 1939 gave the world what’s generally considered the greatest single year in film history.

Which leads us to a third possibility: that Hollywood is making bad films no one wants to see. Critics will certainly say this. And with Battleship, The Watch, and another Madea movie, they certainly have evidence. But studio heads would probably be quick to point out that critical acclaim doesn’t necessarily equal ticket sales.

What do you think?

[via The Hollywood Reporter]


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