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Jersey Shore Star Samantha Giancola Debuts Her “Sammi Sweetheart” Fitness Collection At NYFW

Submitted by on September 12, 2012 – 12:10 pmNo Comment

Get ready for some fist-pumping fashion.

Jersey Shore’s “nicest bitch you’ll ever meet” Samantha Giancola debuted her “Sammi Sweetheart” active-wear collection for SXE Fitness during the Style360 runway show held at the Metropolitan Pavilion South as part of Mercedes Benz’s New York Fashion Week. And, while Sammi may exhibit no real fashion sense on her hit MTV reality series—and despite the fact that the Jersey girl isn’t much of gym rat (has she ever even participated in GTL?)—Guidettes will be happy to learn that the fitness collection was working the runway. Models looked ready to break a sweat in cute designs that included sexy bra tops, track jackets, and basic black sweat pants with pops of color.

In the audience to cheer her on was Cheetah Girl alum Adrienne Bailon and her on-again, off-again boyfriend and castmate Ronnie “Ron-Ron” Magro, who had a lot to say about his girl’s fitness apparel.

“I think the show was amazing,” he told Stylelite.com. “This is something that Sam’s always wanted to do—fashion. And she’s a great artist herself, so the fact that she has an opportunity like this, she’s really excited about it. I feel like it’s a female version of Under Armor. Like, men have Under Armor, and this is the girl’s version of it. It’s gonna be really new. She also has a new perfume coming out and a men’s cologne.”

Check out the “Sammi Sweetheart” collection below, which is available online at SXEfitness.com. Could this be the birth of the next Under Armour?

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