Just in time for the launch of the iPhone 5, Apple’s arch-rival Samsung is at it again. Touting their flagship Galaxy S III, the manufacturer brought back the cellphone fanatics from last year’s popular series of ads.

Once again, trendy young hipsters (and some older folk!) are waiting outside very familiar glass-paneled stores. As they marvel over the latest updates of their beloved device, the real free thinkers come by using Samsung Galaxy S IIIs.

Samsung released a similar commercial, with some of the same actors, during the launch of the iPhone 4S.

I thought this commercial didn’t pack as much punch as the original. This is partly because the joke is established now, and partly because Apple and Samsung devices are more similar than ever. The commercial addresses Apple’s late arrival to a larger screen and 4G, but still, these features are now reality. Also, Samsung’s oft-touted feature of tap-to-share never struck me as the amazing thing they make it out to be. (It seems cool, but only slightly faster and more convenient than email or texting the same info.)

Although I do think they got a great line with the Apple fan whose “mind is blown” by the new headphone jack.

What do you think of the parody?

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