Say what you will about the Kardashian sisters. But, there’s no doubt that beauty runs in the family. Now Kim, Khloe, and Kourtney are asking you to “keep up” with their beauty game.

The Keeping Up With The Kardashian stars have joined forces to launch their line of cosmetics Khroma Beauty. The line of mascaras, false lashes, foundations, and more will aspire to “resonate strongly with multi-ethnic women of all ages who aspire to the Kardashian style of beauty.”

Set to come to a beauty counter near you this November, Khroma Beauty joins an already-budding Kardashian empire of products that includes jeans, lingerie, clothing, and home items. “Makeup plays such a huge role in all of our lives, whether we’re on camera, at a shoot glammed up or just keeping it natural day to day,” Kim wrote on her blog in June. “It’s a dream come true to be able to create our own line of products to share with you guys. We can’t wait!”

Will you dash to the store to pick up the beauty treats below?

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