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The “Chanel Hula Hoop Bag” Is So Confusing It Needs An Instructional Video By Karl Lagerfeld

Submitted by on October 11, 2012 – 11:48 am2 Comments
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Sometimes, fashion just doesn’t make any sense. Thank goodness for instructional videos!

The most talked-about item during Paris Fashion Week was, hands down, the Chanel Hula Hoop Bag sent down the runway as part of the iconic label’s Spring/Summer 2013 collection. And while the “bag” was indeed a showstopper, many wondered: “What the heck is that thing?” Could the purse indeed be used as a hula hoop? Did Chanel just design the most expensive kindergarten recess toy known to man?

Thankfully, Karl Largefeld provided answers. “[The bag is] for the beach!” the Chanel designer divulged to the Telegraph in the video below. “You need space for the beach towel. Then you can put it into the sand and hang things on it.”

Lagerfeld also told AFP, “It’s all about volume and lightness, which normally don’t go together.”

We can think of two other things that don’t go together—the beach and really expensive bags! Who wants to worry about their  Chanel getting damaged by the sun and surf or, worse, stolen during a carefree jaunt to the ocean? Sadly, Largefeld couldn’t answer that dilemma or say whether the bag even made sense at all.

“It’s not up to me to say it is chic,” he said. “I thought it was but I cannot say it myself.”

Karl might be all out of thoughts. But, what do you think of the Chanel Hula Hoop Bag? Would you take it to the beach?

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