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Taylor Swift & Keds Design A Limited-Edition “Red” Sneaker

Submitted by on October 14, 2012 – 11:28 am2 Comments
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Taylor Swift’s latest project is red hot.

In anticipation of her new album, Red, which will be in stores on October 22, Swift has joined forces with sneaker company Keds to release limited-edition crimson Champions. “I’ve been a fan of Keds for years, because they have two of my favorite elements of great style—they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with,” the 22-year-old blonde told WWD.

“I’m so excited to be partnering with Keds,” the country singer added in the official press release for the shoes.

Set to retail for $50 on Keds.com, TaylorSwift.com, nordstrom.com, and journeys.com, the sneaker marks the beginning of multi-year deal that will place the country singer as the face of Keds. “Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something,” says Keds® Brand President Rick Blackshaw. “Keds® resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”

Keds clearly loves Taylor Swift but are you in love with the red sneaker?

 

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