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Take A First Look At Maison Martin Margiela’s Fall 2012 Collection For H&M

Submitted by on October 16, 2012 – 11:31 amOne Comment

Perhaps one of the most anticipated collaboration of the season has finally come to light. The campaign for Maison Martin Margiela‘s collection with H&M has been revealed.

Shot in the streets of Paris by Sam Taylor-Johnson, the advertisements feature gorgeous and avant garde coats in black, winter white, and camel. “Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project,” said Taylor-Johnson. “I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.”

The collaboration, retailing from $63 to $237, hits H&M stores on November 15. “It’s a pleasure to present these re-editions of Maison Martin Margiela to a new audience, to those who were too young to buy the original pieces and those who didn’t have access to Maison Martin Margiela before the days of internet shopping,” the house said. “Put more simply, our designs will now be available to those who can’t afford our mainline collection. With this collaboration, some of our most iconic archive pieces can become modern classics.”

Check out the ads and short videos from the collaboration below. Do you think the fashions are fly or do they make you want to fly the coop?

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