Beyonce & Jay-Z Lose Their Battle To Trademark Blue Ivy’s Name
Don’t expect the House of Dereon to start a “Blue Ivy” baby collection anytime soon.
Proud parents and hip-pop stars Jay-Z and Beyonce have lost the battle to trademark the name of their daughter Blue Ivy. The famous couple filed a petition with the U.S. Patent and Trademark Office in January after the birth of the first child with the intention of using the name for a baby product line of bags, carriages, and other items. Unfortunately, the name was already taken by Veronica Alexandria. The owner of Blue Ivy Events was more than a little bit disturbed when she learned she would have to fight to keep the name of the company she has owned since 2009.
“I was really blatantly shocked,” the 32-year-old told Rolling Stone. “I didn’t think it was true because nobody names their daughter Blue Ivy. I knew this was going to be a bittersweet roller coaster. If this wasn’t going to work, I’d go after both of them. Like, ‘Let’s do it!’ In my mind I had some protective rights. There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them.”
Despite the court battle, Alexandria is more proud of her company than ever before. “For me it was a very large compliment,” she says. “All in all, I was extremely happy that my design capacity is pretty badass.”
At least someone found the glory they were looking for.