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What In The World Are These Weird Under Armour “Project ANA” Basketball Sneakers?

Submitted by on October 28, 2012 – 1:19 pmNo Comment
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Over the years, there have been a ton of different sneakers that have been—how should we say this?—”unconventional.” Some have been pretty successful, like the low-top Kobe Bryant signature sneakers that Nike released a few years ago. Despite the fact that they were low-top sneakers, Nike and KB24 convinced tons of ballers out there to wear them by managing to provide enough ankle support with them. But, others failed to capture a lot of love from the masses. For instant, the Athletic Propulsion Lab Concept 1 sneakers never really caught on, in spite of the fact that they promised to give basketball players a better vertical jump through the use of springs.

With that in mind, it’s a little hard to predict how well the new shoe that you see here from Under Armour will—or won’t—do. But, UA is still going to give it a shot. In fact, UA seems pretty intent on introducing a new kind of high-top sneakers into the marketplace and taking over the space before anyone else does.

“We’re looking to own performance fit,” Under Armour’s Creative Director Dave Dombrow said last week.

And, as you can see, they’re taking a real risk to try and do that. The sneaker you see here, dubbed the Under Armour Basketball “Project ANA,” is a high-top sneaker that is really, really high. It appears as though it would extend almost up to a player’s knee and provide total support for the foot, ankle, and calf. It looks a little silly to us. But, then again: There are NBA players who are currently wearing all sorts of padding and sleeves on their legs, so maybe something like this isn’t so crazy after all.

There are no details available for this sneaker yet. And, judging by the fact that this photo was timestamped back in September 2011, there’s a good chance it looks much different by now. But, what do you think about what you see? Would you consider buying and wearing a pair of these when they drop sometime next year? Stay tuned for more details on them as they become available.

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