Editor’s Pick: Beyonce Rocks Pretty Political President Barack “BAMA” Earrings
Just call her the next Oprah Winfrey.
Unless you’ve been under a rock, you are fully aware that Beyonce Knowles is a huge supporter of President Barack Obama. The international pop superstar has raised millions towards the current reelection efforts of the POTUS, even designing onesies with Barack slogans. But, Beyonce’s latest political move is proving to be valuable not only for Obama but also for a little-known designer.
Last week, Beyonce wore a pair of gold earrings with a simple “BAMA” charm. Created by Erika Peña as part of her Obama Collection, the gold hoops quickly became a hot commodity. Like Oprah, whose thumbs up on anything from books to cozy sweaters has translated into major sales, Beyonce’s stamp of approval on the gold jewelry turned into big bucks. According to the Puerto Rican designer, she had only sold five pairs of the “Bama” earrings before Beyonce sported them around town. But, thanks to Bey, Peña has now moved 1,300 pairs, totaling $41,600 in sales.
Check out the “BAMA” earrings below. Do the fashions garner your vote? If so, pick up a pair for only $32 before they sell out here.