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Can Snoop Dogg Help Make Soccer More Popular In America?

Submitted by on November 20, 2012 – 11:42 am3 Comments

Globally, soccer is one of, if not the biggest sport in the world. Soccer players are treated like rock stars. Soccer teams have millions of loyal fans spread out all over the planet. And, most importantly, soccer generates ton of interest and billions of dollars every year. But, here in America? Well, for whatever reason, we just haven’t been bitten by the soccer bug. No one is exactly sure why. But, while there are loyal pockets of fans spread out throughout the country, the sport as a whole has never been fully embraced. Even the addition of David Beckham to the Los Angeles Galaxy a few years ago did little to help the sport grow.

All of that said, Snoop Dogg—yes, Snoop Dogg!—is looking to change that. How, you might ask? Well, by investing some of his money into the Glasgow Celtic club and shining the spotlight onto the sport of soccer for once. It’s nowhere close to being a done deal at this point. But, Snoop is said to be interested in purchasing a stake in the team and helping push the sport in the U.S.

“I got a lot of interest in soccer,” he told the Daily Record recently. “It’s not a new thing for hip hop stars to invest in sports teams, but it is a new thing for hip hop stars to invest in soccer teams…I see how passionate Celtic fans are about their team and I could see myself making an investment if any of the board wanted to sell.”

So, if you were on the Celtic board, would you consider allowing Snoop to buy a small sliver of the team? Not to make business decisions or to swap soccer strategy with the Celtic coaches, of course. But, in order to capitalize off Snoop’s popularity and help push soccer in America. Would you take that risk?

If I was on the board, I would. It definitely couldn’t hurt. If nothing else, the Celtic team—and, in turn, soccer—would receive a hell of a lot more coverage on sports and music blogs over the course of the next few years. But, at the same time, I wouldn’t expect Snoop to immediately make soccer a phenomenon in America. In fact, I wouldn’t expect Snoop to do that over the long term, either.

It’s going to take years, probably even decades, for soccer to make a major impact in the U.S. But, hey: Soccer enthusiasts have to start somewhere, right? So, allowing Snoop to fully embrace the sport might be a good move. At this point, what do you have to lose?

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