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Would You Eat A Burger Made By A Machine?

Submitted by on November 24, 2012 – 12:28 pmNo Comment

No, I’m not talking about Dwayne, the spaced-out guy who works the griddle at your McDonald’s. Earlier this year, restaurant industry-researchers Momentum Machine unveiled a robotic system that makes “gourmet” hamburgers, from custom grinding the meat all the way to bagging. This week, the company announced plans to open a chain of restaurants featuring the automated cooks.

The company released this statement on the advantages of their system:

Fast food doesn’t have to have a negative connotation anymore. With our technology, a restaurant can offer gourmet quality burgers at fast food prices.

Our alpha machine replaces all of the hamburger line cooks in a restaurant.

It does everything employees can do except better:

  • It slices toppings like tomatoes and pickles only immediately before it places the slice onto your burger, giving you the freshest burger possible.
  • Our next revision will offer custom meat grinds for every single customer. Want a patty with 1/3 pork and 2/3 bison ground after you place your order? No problem.
  • Also, our next revision will use gourmet cooking techniques never before used in a fast food restaurant, giving the patty the perfect char but keeping in all the juices.
  • It’s more consistent, more sanitary, and can produce ~360 hamburgers per hour.

The labor savings allow a restaurant to spend approximately twice as much on high quality ingredients and the gourmet cooking techniques make the ingredients taste that much better.

“It does everything employees can do except better.” That’s exactly what the evil villain says just before the droid goes on a rampage. Ah, hubris…

I’m also dubious about the company’s claims that reduced costs will leave more money for quality ingredients, more spacious seating areas, and customer experience. That’s never how it works. Reduced costs leave more money for corporate profits, and everything else stays the same.

Still, initial photos from Momentum Machines do show a pretty tasty-looking burger:

So if Momentum Machine can serve me a fresh sandwich, and do it cheaper and faster than competitors, will I be able to resist?

What do you think?

[Foodbeast via Huffington Post]

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