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Watch How A New Balance Sneaker Is Put Together At The Flimby Factory In England

Submitted by on December 20, 2012 – 11:42 amOne Comment

When you slide a sneaker onto your foot, you probably don’t sit and wonder exactly what it took for that entire sneaker to come together. But, the truth is that it takes a lot of hard work and precision to assemble a pair of sneakers. From the soles to the shoelaces, there is a pretty lengthy process that needs to be completed each and every time a sneaker is put together. And, thanks to a new video that was just released by New Balance, you can see exactly what goes into that process. Check it out here:

As you may or may not know, the factory that you see in the video is the Flimby Factory and it is located in England. The factory is considered the “Heart and Soul of Flimby” because it keeps many people in Flimby employed and because it produces the only athletic brand that is made and manufactured in the UK. The factory is also very well respected in the sneaker community, because it uses top-notch materials and workers put a lot of blood, sweat, and tears into every single pair of New Balance sneakers that they make. It shows, too. Just by watching the video above, you can tell how hard that people must work everyday to get every last stitch in the right place on a pair of New Balance sneakers.

After watching this video, do you have a newfound respect for the way your sneakers are put together? Furthermore, does it make you want to run out and invest in a pair of New Balance sneakers? They may not be the flashiest sneaks or the most coveted amongst sneaker collectors. But, New Balance sneakers are clearly well put together and manufactured with quality in mind. After watching the video above, it’s hard not to respect New Balance for what they’re doing with their Flimby Factory.

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