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Playboy Designs “Modest” Bunny Uniforms For India Club Openings

Submitted by on December 26, 2012 – 3:24 pmNo Comment
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Silly rabbits!

The iconic Playboy bunnies are hopping over the Atlantic and opening a chain of bunny hostess clubs in India, although Playboy magazine remains banned there. To combat the criticism that the presence of the scantily-clad women will only add fuel to the already fiery climate of the area (sexual assaults and rapes are on the rise in the capital and surrounding India cities), the Playboy bunnies are undergoing a serious makeover.

While the bunny ears and fur tails are here to stay, designer Mohini Tadikonda was hired to create a more modest uniform.”My biggest challenge fell below the waist,” he told the Mumbai Mirror. “At first, I wasn’t sure how to work around the hip exposure that is iconic to the American Bunny costume. The upper portion of the bustier was not an issue and I was able to leave that untouched. I knew that the hip had to be covered, so I developed concepts that addressed the questionable area while still allowing an illusion of exposure.”

For executive vice president of Playboy Enterprises Matthew Nordby, the redesign is just one way he hopes to make the move to India an enjoyable experience for all involved. “Being able to introduce our brand in a responsible and meaningful way in India was our key objective,” he told AFP. “It’s a natural fit with the growing middle-class and Generation Y here in India.”

Meanwhile, Playboy India’s chief executive Sanjay Gupta seems to think the Playboy bunnies will be welcomed with open paws. “In India, we needed to be glamorous and chic but at the same time a bit more conservative,” he told The Telegraph. “Revealing outfits are frowned upon in this country [but] if you watch Bollywood films you will see women dressed far sexier and in more revealing outfits.”

Take a glimpse at the new outfits scheduled to be worn at the new beachside Playboy Club in Goa in 2013 and the original costumes above. Which do you prefer and do you think Playboy should be building a playground in India?

 

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