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Is Reddit Getting Ready To Monetize?

Submitted by on January 7, 2013 – 9:33 amNo Comment

Ah, “monetization.” The great unknown ideal of social media- how to turn millions of users and billions of annual hits into actual money, without driving away all those fans? According to one source, social posting site and “front page of the internet” Reddit might be the next to give it a try.

TechCrunch reports that after deciding not to sell the website almost a year ago, parent company Condé Nast is rumored to be “raising money” and seeking investors for a site now valued at $400 million.

The article adds that the move could be part of new CEO Yishan Wong‘s plans to better handle company finances and increase employee compensation. At the moment, Reddit gets most of its funds from advertising and some paid memberships.

Reddit has tons of internet capital as a frontier for news and memes, with a die hard fanbase and userbase of “Redditors.” It’s AMA crowdsourced  interview series has become a regular stop for celebrities and politicians, including President Obama- and it has even become a place for breaking news, as the Aurora shooting (the first one) demonstrated.

But outside investors could mean outside influence and change- which could upset the community’s current insular users. Would that undo any progress made by the monetization?

What do you think?

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