Walmart Will Sell A Contract-Free iPhone
America’s biggest retailer and its biggest tech company? That seems like a natural fit. Though Apple’s iPhones have long been available at Walmart, the megachain announced this week it will begin selling the smartphone with a contract-free plan.
Starting Friday, consumers can get an iPhone with unlimited talk, text, and data for $45 a month through Straight Talk. The iPhone 5 handset itself will cost $649 and have 16GB, and the iPhone 4 will be available for $449 and have 8GB.
Apple has been selling unlocked iPhones, untethered from any particular carrier, directly through the Apple Store since November. Both that and the contract-free handset from Straight Talk come at a significantly higher starting price than the subsided devices sold attached to carriers with two-year commitments.
An Apple executive stated that the move was meant to prevent customers from having to “choose between saving money and having the latest technology,” but I wonder if it will appeal to gadget lovers who don’t want to be tied down when the next generation phone comes out. What do you think?