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A Great New Commercial For Kobe Bryant’s Sneakers Proves You Can “Count On Kobe”

Submitted by on January 21, 2013 – 10:18 amNo Comment

There are a whole bunch of things in life that you can count on. Although your friends might let you down or your favorite sports team might loss the big game, there are certain constants that you know will help keep everything alright. For instance, no matter what happens in the world, the sun will always rise every morning. And, it will always set every night. What happens in the time between those two things happening might not be quite as cut and dry, but there are things like that that you can count on to make it through your days.

With that in mind, Nike Basketball just released a new commercial for the Nike Kobe 8 sneaker that tries to compare Kobe Bryant to the sun. No, really. The point of the commercial is to show that, much like the sun, you can count on Kobe Bryant to do the same thing day in and day out. He always works hard, plays hard, and does everything in his power to help the Los Angeles Lakers.

“I start every day with the desire to be the best,” he said in a press release for the commercial, “and I’m committed to doing what it takes to win and to being fearless on the court. I want to be the player my teammates and fans can count on day in and day out.”

Okay, okay, so the whole “Kobe is as consistent as the sun” thing might be taking things a little too far. But, still, the new Nike commercial tries to make the point that Kobe does things in his life that allow him to be as consistent as possible on a daily basis. And, it tries to sell the fact that by buying a pair of Kobe 8 sneakers, you’re also buying into this belief. Check out the #COUNTONKOBE commercial below and let us know if it makes you more likely to pick up a pair of Kobe 8s this season.

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