Reebok Classic Turns Graffiti Artist Keith Haring’s Work Into Eyepopping Kicks
These pumped up kicks will make you run to your nearest store. Reebok Classic is walking on the wild side by turning the work of the late graffiti artist Keith Haring into a colorful collection of kicking kicks.
“Reebok Classic came to prominence at about the same time that Keith’s most iconic imagery was becoming popular around the world,” said Julia Gruen, Executive Director of the Keith Haring Foundation, which was established in 1989.”This synchronicity creates a natural affinity between us—a collaboration founded on a passion for accessibility, design, and creativity. With Reebok, we have been able to present some of Keith’s most beloved images in an entirely new, yet authentic, manner, as well as some new designs interpretations of unique paintings and drawings. We firmly believe Keith would be excited to see how his artwork continues to attract attention and resonate with today’s young audiences.”
The Reebok x Keith Haring collection will be available in the best boutiques around the world on February 13 starting with the Classic leather Lux, Classic leather Strap Mid, NPC II and Classic Leather Clean. “Celebrating creativity is a central goal of our brand, and you see that through our collaborations and partnerships with people who represent innovation in the worlds of art, music, and fashion,” said Todd Krinsky, VP of Reebok Classic. “This collection, and our partnership with the Keith Haring Foundation, allows us to re-imagine the artwork of this ground-breaking genius through a new medium that will appeal not only to his greatest fans but also introduce Haring to a new audience.”