Subway Apologizes for Eleven-Inch “Footlongs”
First the Wall Street executives go unpunished, and now this tale of corporate deception and falsehood: popular sandwich chain Subway has officially apologized for the inconsistent sizing of their Footlong sandwiches.
The uproar started this week with a single post to Subway’s Facebook page from an Australian man. The photo, which showed a Subway sandwich being measured and coming up at just eleven inches, was quickly joined by many others.
The complaints became impossible for the company to ignore. The value of the hefty sandwich has often been one of Subway’s major selling points- just try to read the phrase “five dollar Footlong” without singing the jingle in your head- so even a small difference could affect public image.
Subway Australia made matters worse by claiming that “Footlong” was a registered trademark and “not intended to be a measurement of length.”
What next- the Dairy Farmers of America say a “gallon” of milk is just a figure of speech?
Of course, the vultures followed soon after. Multiple lawsuits were filed in the US, seeking millions in damages. Sure.
Fortunately, Subway headquaters in Connecticut backtracked and issued the following statement:
For 47 years, customer satisfaction has been our top priority. We regret any instance where we did not fully deliver on our promise to our customers. We freshly bake our bread throughout the day in our more than 38,000 restaurants in 100 countries worldwide, and we have redoubled our efforts to ensure consistency and correct length in every sandwich we serve. Our commitment remains steadfast to ensure that every SUBWAY® Footlong sandwich is 12 inches at each location worldwide.
Well, that’s a step- but it will be a while before I can trust you again, Subway.
What do you think? Will you eat at Subway again soon? And are we asking a bit much from a sandwich shop with this many ingredients in their chicken strips?