Facebook And Twitter Clash Over Vine
The battle for social media supremacy gained a new front this week when Twitter unveiled its new video-sharing feature, Vine. Just hours later, Facebook cut off the apps “friend finding” capability, continuing a trend of torpedoing competing Twitter features.
Presumably, Facebook felt that the program was too similar to Instagram, which is owned by Facebook. Vine records and distributes up to six seconds of video on Twitter.
Craig Kannalley at the Huffington Post says users lose in this battle of industry competitors, as they are unable to sync accounts across platforms:
Users lose on this. So many people have both Twitter and Facebook accounts. Removing the ability for them to communicate between their Facebook and Twitter accounts and other apps is a missed opportunity. It can contribute to a frustrating user experience.
Facebook had previously disabled proper viewing of Twitter photos, and blocked Instagram from searching for Twitter connections.
I suppose Twitter doesn’t have the clout yet to “block” or “punish” Facebook for anything, but the trends of social media are fickle, and that could change.
Still, with a billion active users, Facebook can (for the moment) afford to act cocky. One of the defining predictors of success in social media is, frustratingly, whether a critical mass of people are already using it. This makes others join in order to connect with their friends.
What do you think? Will Facebook regret blocking compatibility with Twitter features?